Showcasing New Zealand property on the global stage
 David Bayley |
WELCOME TO BAYLEYS GLOBAL – where we showcase New Zealand property to the world. Bayleys utilise a wide cross-section of marketing initiatives to ensure we leave no stone unturned in marketing your property to the widest audience possible – both nationally and internationally. Bayleys appreciates that New Zealand is a small country whose resident population represents a tiny drop in the ocean when it comes to the global stage. However, we are a sought-after country – both by investors, new immigrants, and Kiwis returning home from their time abroad or simply wishing to secure a piece of the land they will always call home |
That’s where our global marketing comes to the fore. Showcasing the best that New Zealand property has to offer and delivering on our company mission statement of maximising the value of our clients’ real estate assets through superior customer service.
We’ve fine-tuned the international buyer market for New Zealand real estate into three sectors:
- Investors looking for a ‘safe haven’ returning steady yields
- Skilled migrants seeking new lives in New Zealand
- Ex-pat Kiwis looking to buy a slice of home
Underpinning our presence in these sectors are different strategies specific to the target audience – such as marketing alliances, personal representations, attendance at key functions and events, and of course our website presence.
Four significant property marketing alliances have been instrumental in driving our international successes.
Firstly, with Cushman & Wakefield - a company recognised as one of the leading commercial real estate organisations in the world thanks to its extensive database library, web exposure, and dominant research and market analysis reports.
Secondly, with Christie’s Great Estates - a global leader in marketing ‘trophy’ residential properties to the world’s rich and famous through stylish magazines, sharp web marketing, and exclusive networking at a discreet level.
Next, Compass Immigration - positioning Bayleys to access a highly motivated group of skilled migrants who have been given the official ‘green light’ to move to a new life in this country. With over 50,000 immigrants relocating to New Zealand each year, Compass Immigration’s ever-evolving network delivers us a valuable pool of potential buyers.
And finally Radius Recruitment. Well connected in the international recruitment arena, Radius Recruitment’s brand and database targets the expat community.
Building a brand through alliances is important to Bayleys. It enables us to spread our reach as far as possible to avenues other real estate agencies are incapable of tapping into.
Our people also attend immigration expo’s and face to face meetings throughout the world to introduce prospective investors and migrants to the Bayleys brand. For the country sector, Bayleys coordinates the Farming New Zealand roadshow which takes place throughout England and Ireland to showcase pastoral, agricultural and lifestyle opportunities in New Zealand.
For those prospective New Zealand real estate buyers we can’t meet personally, Bayleys ensures our brand and our clients’ properties are showcased through various websites throughout the world. These include: rightmove.co.uk the largest United Kingdom real estate portal and myproprty.co.za the largest South African real estate portal.
Bayleys’ leading-edge web division then ensures that search engine optimisation (SEO) places those properties at the top of the list when it comes to Google and Yahoo rankings. Taylor-made text for each individual property marketed by Bayleys ensures material rich with key words is picked up by search engines.
