Julians Berry Farm and Cafe has come to market as a going concern as its owners seek a change of lifestyle after 20 years at the helm. Zoned "Deferred Residential", the land, buildings, home and business are located on 10.79 hectares in Huna Road, just off State Highway 30, around four kilometres from Whakatane's CBD.
The award-winning multi-faceted seasonal operation has built-in upside given identified new business revenue streams and some under utilised portions of land. As the intellectual property forms part of the sale, a new owner can leverage off the established track record and status that the name has in the market to take the business even further. Local supermarkets and stores are often being asked if they stock Julians' berries, so there are untapped avenues for a new owner to explore, along with possible additional plantings to meet commercial demand. Strawberries, raspberries, blackberries, blueberries, boysenberries and Ranui berries are sold fresh in-season from the farm gate, with cranberries, gooseberries, redcurrants and blackcurrants available in frozen form. While the existing business model works very well, berries could be grown in tunnels to extend the limited season and reduce weather disruption to crops. The berry farm and associated on-site cafe and activities are open during the day from late-September to early-February. Amenities and recreational facilities include a child-friendly cafe with outdoor seating for 250 people, a playground, basketball half-court, animal petting farm, soccer area, 18-hole minigolf course, and beach volleyball court. When considering future growth opportunities, the cafe and recreational side of the business operation could trade year-round as the infrastructure is already in place for this. Likewise, evening trade could be explored, along with a liquor licence to expand the hospitality offering to functions and weddings.
12 Huna Road, WhakataneOpen in map