Bayleys Real Estate Ltd
Residential
Commercial
Rural
Property Services
News and Editorial
Auctions
my-bayleysOur Network
my-bayleysMy Bayleys
Home
Our People
Bruce Farquhar
Go backBack
Bruce Farquhar

Bruce Farquhar

Residential Sales
mobile
+64 21 816 598
email
bruce.farquhar@bayleys.co.nz
BE Nelson Ltd, Bayleys,
Licensed under the REA Act 2008

Bruce Farquhar

Residential Sales
BE Nelson Ltd, Bayleys,Licensed under the REA Act 2008

A born salesman, Bruce has been bringing house buyers and sellers together by any means necessary since 1996, including making yearly pilgrimages to the UK to promote local properties on the global stage on behalf of the company he created during the Global Financial Crisis to help overseas buyers move to Nelson – so he could sell them a house, and that effort was rewarded with many happy sellers during tough financial times.

What does that mean for his clients you ask? Bottom line is that he is in a unique position to obtain premium prices for his vendors – which he believes is the core principle of being a real estate agent. The search to uncover motivated and cashed-up buyers continues unrelentingly.

“The traditional model in business is to think of the buyer right in front of you, but technology has given us a global backyard, and those who don’t realise that are going to miss a wealth of opportunities.”

He points out that simply having a property for sale on the internet is not global thinking – that is simply an electronic version of a signboard or newspaper advertisement.

“Technology is great for sure, but if that was sufficient on its own, I would be out of a job! The best agents in this business realise that technology is simply a time-saving tool, a part of that job. A successful agent still has to be able to talk to people – face to face or on the phone - to uncover objections, answer questions, and ultimately to put a deal in place.”

If there’s one thing that symbolises Bruce’s work ethos, and helps fuel his passion for the job, it is setting records. Since the early 2000’s, he has time and again set new sale price records in Richmond, Stoke and Nelson, and since 2007 has consistently sat in the company’s New Zealand top 40.

Early on, Bruce realised he was better placed out in the field, doing what he is good at, rather than stuck behind his desk. He makes maximum used of the excellent Bayleys administration team so he can focus on the four key roles he is so good at – property appraisal, marketing/open homes, vendor communication, and most important of all – negotiation.

Negotiation so often requires innovation – seeing the barriers that are being put in place and finding new and diverse solutions for them so that both buyer and seller are the winners on the day. He recalls an example – “I managed to complete a sale between a British buyer and a local seller, where the entire transaction was completed in UK Pounds Sterling. It was an unconventional arrangement that suited both parties and increased the buyer’s comfort in paying a little more”

His buyer database spans the globe and he is in contact with them regularly, making sure that no stone is left unturned in the pursuit of the perfect buyer for a property.

Contact

mobile
+64 21 816 598
email
bruce.farquhar@bayleys.co.nz
BE Nelson Ltd, Bayleys,
Licensed under the REA Act 2008

Office

Nelson

mobile
+64 3 546 9455
email
nelson@bayleys.co.nz
location
288 Trafalgar Street, Nelson
BE Nelson Ltd, Bayleys,
Licensed under the REA Act 2008

Client testimonials

Slide 1 of 7

“The voice of wisdom…” When we decided to sell our slightly unique family home, the decision to use Bruce Farquhar and his team was definitely the right one! We knew we would be trying to reach a niche, high-end purchaser, and with the combination of Bruce’s extensive database and his targeted marketing approach, we had confidence that he would find the right buyer. We appreciated his professionalism and experience, being the voice of wisdom for what was an often emotional journey. While he was always available to us and committed to open lines of communication, we never found him to be ‘in your face’, like some realtors can be. He gave us confidence that eventually, even in a tough market and with a unique home, we would get a favourable sale outcome. We would definitely use Bruce again, and I would certainly recommend him to anyone else trying to sell, particularly at the high-end of the market. Not only did we get Bruce, but the Bayleys brand and team to back him up – and let’s not forget a stunning bunch of flowers when we sold!

Michael and Bernie Myskow

“His confidence flowed over to us…” Having previously worked with Bruce in an admin role at Bayleys, I was aware that he always pushed as hard as possible for the best of everything for his vendors, and I knew that was exactly what I wanted for the sale of my own property! Bruce was not only always professional, but open and honest, advising us exactly the best way to present our property to maximise its appeal and attract the right group of buyers. His confidence flowed over to us, and we were happy to leave the process in his hands. He kept us fully informed the whole way, including regarding the realistic price range that he saw the house in. I’ve seen others inflate a vendors expectation to simply ‘keep them happy’, then have to talk them down at crunch time to meet the market. For us, selling by Auction actually removed a lot of stress from the process. We knew we had a finite marketing campaign, and it brought out the true buyers early – it gave them impetus to make a decision and do their due diligence so they could bid on the day. Thanks again to Bruce and his team, who have helped us to move forward to the next exciting chapter in our lives.

Kat and Glenn Perham

“Always friendly and supportive…” One of the reasons I chose to go with Bruce and his team at Bayleys was their reach. I understood that the best way to sell my house would be to get it in front of the most people, and having access to all the resources behind Bayleys and Bruce’s extensive network, I knew that I was giving myself the best chance of the right person seeing it. I always felt fully involved in the process and knew what was happening every step of the way. I found Bruce always friendly and supportive during what can often become a slightly unnerving time. He kept a cool head and helped me to do the same through the entire journey of selling my home, and this really came to the fore when it came time for negotiations. His wealth of knowledge and confidence assured me that we would achieve a sale outcome, and he absolutely delivered on that. My grateful thanks Bruce, wishing you many more sales in the future!

Gillian Williams

“Hard pressed to beat his experience and professionalism…” Thanks Bruce. Your service was backed up by a great team, working like a well-oiled machine. Questions were answered promptly, we received a good outcome within a great time frame and we appreciated the marketing advice on how to present our house. As we had already purchased elsewhere, we were happy to use a deadline sale marketing campaign, as we knew there would be a fixed time frame. Although by allowing offers to be presented at any time, we were able to sell well before deadline – to a fantastic offer! We would be happy to recommend using Bruce and his team to others, as you would be hard pressed to beat his experience and professionalism in this field – key factors to achieving a great result!

Jill and Jeff Julian

“A tenacious self-starter who has consistently delivered results...” I have used Bruce’s services on multiple occasions, and I look forward to continuing the relationship . Bruce consistently demonstrates an energetic client focused approach, he has commitment and drive when the going gets tough, and he has the ability to identify and negotiate sales opportunities which have resulted in success for me in difficult market selling conditions. Bruce has integrity, he tells it like it is, and he is a tenacious self-starter who has consistently delivered results for me.

Chris Howley and Liz Cadogan

“He went beyond the call and assisted us…” Bruce sold us the house in Tahunanui that we have lived in for 19 years - a house that we said that we would never leave. BUT, the stars aligned for us when we located a property in Golden Bay that met all our needs. We had to move! In our view there was only one agent that we considered. Bruce stepped up immediately to get our house on the market as we needed to move quickly. He made great suggestions on presentation and presented a marketing campaign that suited our somewhat unique property perfectly. He also went beyond the call and assisted us with the negotiations on the Golden Bay property. The end result was a sale in around 10 days which enabled us to settle on the Golden Bay property in a timely manner. At all times Bruce kept in regular communication. His manner was personable and professional. We wouldn’t hesitate to recommend Bruce.

Paul and Jeannette Marlow

359 Hardy Street, Nelson SOLD on Bruce! Bruce was our third agent with Bayleys trying to sell our beautiful home. He was by far the best communicator, and most realistic agent. We felt like he brought people in who were genuine buyers and we were sold within a few months. We recommend Bruce to anyone wanting to sell and would happily use him again! John and Nicole Hogan

John and Nicole Hogan

“The voice of wisdom…” When we decided to sell our slightly unique family home, the decision to use Bruce Farquhar and his team was definitely the right one! We knew we would be trying to reach a niche, high-end purchaser, and with the combination of Bruce’s extensive database and his targeted marketing approach, we had confidence that he would find the right buyer. We appreciated his professionalism and experience, being the voice of wisdom for what was an often emotional journey. While he was always available to us and committed to open lines of communication, we never found him to be ‘in your face’, like some realtors can be. He gave us confidence that eventually, even in a tough market and with a unique home, we would get a favourable sale outcome. We would definitely use Bruce again, and I would certainly recommend him to anyone else trying to sell, particularly at the high-end of the market. Not only did we get Bruce, but the Bayleys brand and team to back him up – and let’s not forget a stunning bunch of flowers when we sold!

Michael and Bernie Myskow

“His confidence flowed over to us…” Having previously worked with Bruce in an admin role at Bayleys, I was aware that he always pushed as hard as possible for the best of everything for his vendors, and I knew that was exactly what I wanted for the sale of my own property! Bruce was not only always professional, but open and honest, advising us exactly the best way to present our property to maximise its appeal and attract the right group of buyers. His confidence flowed over to us, and we were happy to leave the process in his hands. He kept us fully informed the whole way, including regarding the realistic price range that he saw the house in. I’ve seen others inflate a vendors expectation to simply ‘keep them happy’, then have to talk them down at crunch time to meet the market. For us, selling by Auction actually removed a lot of stress from the process. We knew we had a finite marketing campaign, and it brought out the true buyers early – it gave them impetus to make a decision and do their due diligence so they could bid on the day. Thanks again to Bruce and his team, who have helped us to move forward to the next exciting chapter in our lives.

Kat and Glenn Perham

“Always friendly and supportive…” One of the reasons I chose to go with Bruce and his team at Bayleys was their reach. I understood that the best way to sell my house would be to get it in front of the most people, and having access to all the resources behind Bayleys and Bruce’s extensive network, I knew that I was giving myself the best chance of the right person seeing it. I always felt fully involved in the process and knew what was happening every step of the way. I found Bruce always friendly and supportive during what can often become a slightly unnerving time. He kept a cool head and helped me to do the same through the entire journey of selling my home, and this really came to the fore when it came time for negotiations. His wealth of knowledge and confidence assured me that we would achieve a sale outcome, and he absolutely delivered on that. My grateful thanks Bruce, wishing you many more sales in the future!

Gillian Williams

“Hard pressed to beat his experience and professionalism…” Thanks Bruce. Your service was backed up by a great team, working like a well-oiled machine. Questions were answered promptly, we received a good outcome within a great time frame and we appreciated the marketing advice on how to present our house. As we had already purchased elsewhere, we were happy to use a deadline sale marketing campaign, as we knew there would be a fixed time frame. Although by allowing offers to be presented at any time, we were able to sell well before deadline – to a fantastic offer! We would be happy to recommend using Bruce and his team to others, as you would be hard pressed to beat his experience and professionalism in this field – key factors to achieving a great result!

Jill and Jeff Julian

“A tenacious self-starter who has consistently delivered results...” I have used Bruce’s services on multiple occasions, and I look forward to continuing the relationship . Bruce consistently demonstrates an energetic client focused approach, he has commitment and drive when the going gets tough, and he has the ability to identify and negotiate sales opportunities which have resulted in success for me in difficult market selling conditions. Bruce has integrity, he tells it like it is, and he is a tenacious self-starter who has consistently delivered results for me.

Chris Howley and Liz Cadogan

“He went beyond the call and assisted us…” Bruce sold us the house in Tahunanui that we have lived in for 19 years - a house that we said that we would never leave. BUT, the stars aligned for us when we located a property in Golden Bay that met all our needs. We had to move! In our view there was only one agent that we considered. Bruce stepped up immediately to get our house on the market as we needed to move quickly. He made great suggestions on presentation and presented a marketing campaign that suited our somewhat unique property perfectly. He also went beyond the call and assisted us with the negotiations on the Golden Bay property. The end result was a sale in around 10 days which enabled us to settle on the Golden Bay property in a timely manner. At all times Bruce kept in regular communication. His manner was personable and professional. We wouldn’t hesitate to recommend Bruce.

Paul and Jeannette Marlow

359 Hardy Street, Nelson SOLD on Bruce! Bruce was our third agent with Bayleys trying to sell our beautiful home. He was by far the best communicator, and most realistic agent. We felt like he brought people in who were genuine buyers and we were sold within a few months. We recommend Bruce to anyone wanting to sell and would happily use him again! John and Nicole Hogan

John and Nicole Hogan

“The voice of wisdom…” When we decided to sell our slightly unique family home, the decision to use Bruce Farquhar and his team was definitely the right one! We knew we would be trying to reach a niche, high-end purchaser, and with the combination of Bruce’s extensive database and his targeted marketing approach, we had confidence that he would find the right buyer. We appreciated his professionalism and experience, being the voice of wisdom for what was an often emotional journey. While he was always available to us and committed to open lines of communication, we never found him to be ‘in your face’, like some realtors can be. He gave us confidence that eventually, even in a tough market and with a unique home, we would get a favourable sale outcome. We would definitely use Bruce again, and I would certainly recommend him to anyone else trying to sell, particularly at the high-end of the market. Not only did we get Bruce, but the Bayleys brand and team to back him up – and let’s not forget a stunning bunch of flowers when we sold!

Michael and Bernie Myskow

“His confidence flowed over to us…” Having previously worked with Bruce in an admin role at Bayleys, I was aware that he always pushed as hard as possible for the best of everything for his vendors, and I knew that was exactly what I wanted for the sale of my own property! Bruce was not only always professional, but open and honest, advising us exactly the best way to present our property to maximise its appeal and attract the right group of buyers. His confidence flowed over to us, and we were happy to leave the process in his hands. He kept us fully informed the whole way, including regarding the realistic price range that he saw the house in. I’ve seen others inflate a vendors expectation to simply ‘keep them happy’, then have to talk them down at crunch time to meet the market. For us, selling by Auction actually removed a lot of stress from the process. We knew we had a finite marketing campaign, and it brought out the true buyers early – it gave them impetus to make a decision and do their due diligence so they could bid on the day. Thanks again to Bruce and his team, who have helped us to move forward to the next exciting chapter in our lives.

Kat and Glenn Perham

“Always friendly and supportive…” One of the reasons I chose to go with Bruce and his team at Bayleys was their reach. I understood that the best way to sell my house would be to get it in front of the most people, and having access to all the resources behind Bayleys and Bruce’s extensive network, I knew that I was giving myself the best chance of the right person seeing it. I always felt fully involved in the process and knew what was happening every step of the way. I found Bruce always friendly and supportive during what can often become a slightly unnerving time. He kept a cool head and helped me to do the same through the entire journey of selling my home, and this really came to the fore when it came time for negotiations. His wealth of knowledge and confidence assured me that we would achieve a sale outcome, and he absolutely delivered on that. My grateful thanks Bruce, wishing you many more sales in the future!

Gillian Williams

“Hard pressed to beat his experience and professionalism…” Thanks Bruce. Your service was backed up by a great team, working like a well-oiled machine. Questions were answered promptly, we received a good outcome within a great time frame and we appreciated the marketing advice on how to present our house. As we had already purchased elsewhere, we were happy to use a deadline sale marketing campaign, as we knew there would be a fixed time frame. Although by allowing offers to be presented at any time, we were able to sell well before deadline – to a fantastic offer! We would be happy to recommend using Bruce and his team to others, as you would be hard pressed to beat his experience and professionalism in this field – key factors to achieving a great result!

Jill and Jeff Julian

“A tenacious self-starter who has consistently delivered results...” I have used Bruce’s services on multiple occasions, and I look forward to continuing the relationship . Bruce consistently demonstrates an energetic client focused approach, he has commitment and drive when the going gets tough, and he has the ability to identify and negotiate sales opportunities which have resulted in success for me in difficult market selling conditions. Bruce has integrity, he tells it like it is, and he is a tenacious self-starter who has consistently delivered results for me.

Chris Howley and Liz Cadogan

“He went beyond the call and assisted us…” Bruce sold us the house in Tahunanui that we have lived in for 19 years - a house that we said that we would never leave. BUT, the stars aligned for us when we located a property in Golden Bay that met all our needs. We had to move! In our view there was only one agent that we considered. Bruce stepped up immediately to get our house on the market as we needed to move quickly. He made great suggestions on presentation and presented a marketing campaign that suited our somewhat unique property perfectly. He also went beyond the call and assisted us with the negotiations on the Golden Bay property. The end result was a sale in around 10 days which enabled us to settle on the Golden Bay property in a timely manner. At all times Bruce kept in regular communication. His manner was personable and professional. We wouldn’t hesitate to recommend Bruce.

Paul and Jeannette Marlow

359 Hardy Street, Nelson SOLD on Bruce! Bruce was our third agent with Bayleys trying to sell our beautiful home. He was by far the best communicator, and most realistic agent. We felt like he brought people in who were genuine buyers and we were sold within a few months. We recommend Bruce to anyone wanting to sell and would happily use him again! John and Nicole Hogan

John and Nicole Hogan

Contact Bruce Farquhar