With more than 18 years’ experience in senior commercial banking roles at ANZ, ASB, Westpac and TSB, Clay Baker has worked alongside hundreds of business owners. He has seen first-hand the commitment, resilience and value involved in building a successful business. This experience gives Clay a genuine understanding of what matters most to owners and enables him to create thoughtful, tailored campaigns that clearly communicate the value of each business.

Clay takes a considered approach to the traditional broking process, beginning with a clear understanding of why an owner is selling and what drives the value of the business. While the P&L tells part of the story, Clay looks beyond the numbers to present both the business’s financial performance and its wider potential. The result is a sale process focused on the right buyers, clear positioning and an outcome that genuinely reflects what has been built.

His banking background means Clay assesses every opportunity through a lender’s lens before approaching it as a broker. By considering serviceability, structure and risk from the outset, he helps vendors and buyers navigate a smoother, better-informed process.

For business owners considering an exit, whether next year or further down the track, Clay offers a no-pressure conversation. No sales pitch, just an honest discussion about your business and what a successful outcome could look like for you.