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William Cheong
William Cheong

William Cheong

National Director – Business

William Cheong has amassed over 15 years of experience in commercial banking, liquidity risk, treasury, and debt capital markets. His professional journey spans both New Zealand and the UK, giving him a rich and diverse background.

During his time in New Zealand, William made significant strides at BNZ as a commercial banker, where he proactively built a portfolio of leveraged debt transactions for his clients. Additionally, his tenure at KPMG New Zealand as a financial risk manager allowed him to leverage his extensive skill set in analysing large corporate financials and interpreting them for board members.

In the UK, William’s expertise was honed in London with RBC Debt Capital Markets, where he played a crucial role in liquidity risk management. He was also an integral part of the liquidity risk team at the Royal Bank of Scotland.

William has a strong interest in New Zealand’s dynamic ecosystem of mid-market businesses. He is a staunch advocate for entrepreneurs who think outside the box and is dedicated to utilising his international experience and local knowledge to assist business owners in achieving their aspirations.

Predominantly working in off-market transactions, William encourages interested buyers to get in touch to ensure they are included in his database when off-market opportunities arise. In this market, most successful business owners prefer to transact their businesses through an off-market approach.

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Bayleys Real Estate Ltd, Auckland Central,
Licensed under the REA Act 2008

Office


Auckland Central - Commercial

location
30 Gaunt Street, Auckland Central
Bayleys Real Estate Ltd, Auckland Central,
Licensed under the REA Act 2008

Client testimonials

Slide 1 of 3

I highly recommend William Cheong and Andrew Ricketts from Bayleys for business broking services. Their expertise and complementary skillsets were key to the successful sale of The Conference Company in March 2025. They guided us through every step of the process, addressed our concerns, managed buyer conversations, and negotiated the final outcome with professionalism and confidentiality. Their pragmatic and solution-focused approach made the sale seamless and efficient. I encourage anyone looking to sell their business to contact William and Andrew for outstanding service.

Jan and Terry

Transactions of this nature take time and knowledge, Throughout the process, William was patient and persistent in getting an outcome by first understanding our needs and issues, presenting us with multiple possible purchasers, and then following up tirelessly to get a result.

Cliff Hopkins

I am delighted to share my experience working with William during the sale of our Towing business. Throughout this transaction, William demonstrated remarkable professionalism and genuine care for my grandad. His ability to negotiate and walk through the terms with us was instrumental in making this deal happen. From the very beginning, William took the time to understand our needs and concerns, ensuring that my grandad felt comfortable and confident during the entire process. His attention to detail and clear communication were truly impressive, making complex terms and negotiations easy to understand.

Jayden

I highly recommend William Cheong and Andrew Ricketts from Bayleys for business broking services. Their expertise and complementary skillsets were key to the successful sale of The Conference Company in March 2025. They guided us through every step of the process, addressed our concerns, managed buyer conversations, and negotiated the final outcome with professionalism and confidentiality. Their pragmatic and solution-focused approach made the sale seamless and efficient. I encourage anyone looking to sell their business to contact William and Andrew for outstanding service.

Jan and Terry

Transactions of this nature take time and knowledge, Throughout the process, William was patient and persistent in getting an outcome by first understanding our needs and issues, presenting us with multiple possible purchasers, and then following up tirelessly to get a result.

Cliff Hopkins

I am delighted to share my experience working with William during the sale of our Towing business. Throughout this transaction, William demonstrated remarkable professionalism and genuine care for my grandad. His ability to negotiate and walk through the terms with us was instrumental in making this deal happen. From the very beginning, William took the time to understand our needs and concerns, ensuring that my grandad felt comfortable and confident during the entire process. His attention to detail and clear communication were truly impressive, making complex terms and negotiations easy to understand.

Jayden

I highly recommend William Cheong and Andrew Ricketts from Bayleys for business broking services. Their expertise and complementary skillsets were key to the successful sale of The Conference Company in March 2025. They guided us through every step of the process, addressed our concerns, managed buyer conversations, and negotiated the final outcome with professionalism and confidentiality. Their pragmatic and solution-focused approach made the sale seamless and efficient. I encourage anyone looking to sell their business to contact William and Andrew for outstanding service.

Jan and Terry

Transactions of this nature take time and knowledge, Throughout the process, William was patient and persistent in getting an outcome by first understanding our needs and issues, presenting us with multiple possible purchasers, and then following up tirelessly to get a result.

Cliff Hopkins

I am delighted to share my experience working with William during the sale of our Towing business. Throughout this transaction, William demonstrated remarkable professionalism and genuine care for my grandad. His ability to negotiate and walk through the terms with us was instrumental in making this deal happen. From the very beginning, William took the time to understand our needs and concerns, ensuring that my grandad felt comfortable and confident during the entire process. His attention to detail and clear communication were truly impressive, making complex terms and negotiations easy to understand.

Jayden

4 results

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Contact William Cheong