Getting results with The Big Call Canterbury
Bayleys Canterbury is hosting one of the year’s largest and most exciting auction events on 5 May - the Big Call. Autumn’s edition of the Big Call will bring together buyers and sellers from across our region for one day of intense buying and selling.
Richard Norris, Christchurch Residential Sales Manager, says that previous Big Call events have been very successful. “The majority of properties sell under the hammer on the day, either reaching or exceeding their reserve. It doesn’t matter what the property is – commercial, rural, lifestyle or residential home – the Big Call event achieves exceptional results.”
Ben Harris, Bayleys Canterbury auctioneer, says the Big Call is always a big hit with vendors. “They love it because they know there will be an auction room full of unconditional buyers looking to purchase. And with such a large volume of buyers all in one place, it’s not uncommon for vendors to have their reserve expectations exceeded.”
Heavily discounted marketing
Autumn’s Big Call event promises to be bigger and better than ever, supported by a heavily discounted local and national marketing campaign. The Big Call will be advertised across several platforms – including real estate publications, radio, online, and social media – to make sure properties are seen by as many potential buyers as possible,” Richard says.
“There’s an old saying we use in real estate – you can’t sell a secret. The more marketing you can do in a short period of time, the better – because you just don’t know where your buyers are going to come from. And with such huge discounts on advertising, the Big Call gives vendors a lot of marketing value for their dollar.”
Richard puts a lot of the success of previous Big Call events down to the auction-focus that Bayleys maintains. “Not everyone can auction a property successfully – you need to know how to market them well; know how to prepare all the paperwork; know the traps to dodge for example. Bayleys have been doing auctions for a very long time – it’s one of the founding principles of the company – so we’ve got very good at it.”
Everyone who lists their property in the Big Call event can also earn up to 500 Airpoints™ Dollars – so you can take a holiday, courtesy of Bayleys, after your home sells.