We'll find you the right buyer
Bayleys’ ability to attract the right buyer is at the heart of getting the best price for your commercial property.
A powerful combination of our marketing expertise and market knowledge means there’s no one better for making your property the star attraction and finding serious buyers from home and overseas.
Our effective campaigns get cut-through in a busy market place thanks to a considered blend of tried and tested methodologies along with the latest marketing techniques.
Enjoy the Bayleys advantage
Before listing, we work closely with you to understand your objectives and establish the property’s key selling points. We then carefully consider which demographics are likely to contain the most likely buyers, and choose the type of media and marketing approaches according to the type and size of your property.
This targeting ensures your marketing spend is cost effective; it’s also great value thanks to Bayleys’ buying power with key media outlets, where our clients often enjoy preferential placement and discounted rates.
You also have the key advantage of Total Property, Bayleys’ successful multi-channel campaign which is recognised as the industry number one when it comes to volume of stock, must-read market analysis and buyer pulling-power. 2016 will be Total Property’s biggest ever year, with greater frequency, more content and an exciting regular TV show - all marketed to our ever-increasing buyer database.
Who we market to
After deciding which demographics contain the most likely buyers for your property, we typically segment purchasers in to three groups:
Firstly, we target the active market; those who are already engaged with Bayleys and looking to purchase your type of property. We have regular face-to-face contact with these potential buyers - and because they are on our database, they will be targeted with our Total Property campaigns, regional magazines, 360 degree video, interactive media presentations and social media channels, as well as be invited to roadshows and events.
Secondly, we target the highly engaged market; those who aren’t engaged with us but we know are keen to buy. To attract these buyers, we feature your property on all the major online listing portals, use search engine marketing through the Google Display Network and advertise in the most effective property press for your region.
And thirdly, we target the passive market; individuals and corporates who are not actively looking to invest, but are in the position to quickly make an investment if the right opportunity is presented. To target this group, we use media and channels that are not property related, but have been proven by our independent research to be effective. These include TV & radio, business and sports sections of key national newspapers, news websites, YouTube video and signage.