Total Property

List your property with New Zealand's leading commercial marketing campaign

Bayleys Total Property is the next innovation in real estate marketing. We’re breaking the mould to bring our vendors more audience reach, more qualified and engaged buyers, and ultimately more sales - all in a highly cost-effective model.

Bayleys Total Property is a multi-channel campaign, reaching a number of audiences across a number of communication channels. When you advertise in Total Property, you are not just buying a page in the magazine, you’re buying a comprehensive print and digital campaign that connects buyers with your property.

Spearheading the campaign is the Total Property magazine; with 15,000 copies printed and mailed personally to our targeted database and copies displayed nationally in Bayleys offices and Koru Lounges. There is also a dedicated area on the Bayleys website, showcasing the latest commercial properties for sale and an email communication promoting the release of the magazine sent to a database of 29,000.

Why advertise in Total Property?

> Reach more buyers

Bayleys have the largest, fastest growing database in the real estate market, which we are constantly building and analysing. With our print and digital platforms you can effectively reach the largest active audience of both national and international buyers.

> Target the right people

Bayleys Commercial has always been a pioneer in connecting people and property through the most targeted method available to the market, delivering successful outcomes. Our databases are not only the biggest, but are rich in information – ensuring that we connect our vendors properties with the most engaged audience of customers, targeting over 40,000 buyers.

> National reach

Bayleys has over 230 specialist commercial sales agents nationally, in offices from Invercargill to Kerikeri, working as an integrated team. More agents in more locations means greater access to buyers.

> Innovation

We use the latest digital technology to capture information that is not currently captured by any other channel or product - to generate qualified leads, and ultimately find the right buyers for your property. Through our strong relationships and buying power with media networks our digital packages put your properties at the forefront of the best property websites targeting an active audience of buyers.

> Greater value

Bayleys is New Zealand’s only significant full service commercial agency, and thanks to our size and media buying power, advertising your property with Total Property offers unmatched value, including discounted rates and preferential media placements.

> PR potential

Each property featured in Total Property magazine is assessed on its potential to develop a public relations media campaign. All properties that meet the criteria set by the different regional and national news outlets will be profiled in relevant media throughout the course of the Total Property campaign.

> Support and services

As New Zealand’s largest full service real estate agency, Bayleys has the most comprehensive support services of any real estate company in New Zealand. Our clients have access to the strongest and most innovative marketing team in the real estate industry, skilled research and public relations teams and our award-winning auction team.

Download the full marketing kit


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