Total Property - the total solution that gets results
Bayleys’ Total Property campaign gives you the edge when it comes to finding the right buyer for your property.
The success of this integrated and cost-effective campaign comes from a combination of highly-targeted direct and mass marketing methodologies. Spearheading the campaign is Total Property magazine, a must-read for the commercial property industry. It’s produced as a printed book, an e-book and also a website, showcasing the best commercial properties for sale. It also has insightful articles on market trends, which help to attract a more passive audience as well as driving loyalty from our existing national and overseas client base, who look to Bayleys as a source of valuable information.
Total Property magazine is complemented by a comprehensive digital marketing campaign, with properties promoted on a number of high traffic websites, through search engine marketing and on-demand TV.
Properties are given an intensive five week marketing campaign, and along the way, sellers receive the most in-depth vendor reporting available in the market. The campaign then seamlessly concludes with a gala style auction day, facilitated by some of New Zealand’s most experienced auctioneers. And when it comes to negotiation, we have the know-how to secure the best price, not the first price – every time.
The quality of marketing coupled with peerless customer service means that Bayleys Total Property is the go-to campaign for astute property owners looking to achieve the best possible result for their next commercial property transaction.
Advertising your property with Total Property also offers outstanding value thanks to Bayleys’ buying power and the preferential rates it enjoys with major media outlets. Here is a summary of the reasons why advertising in Total Property gives you a better chance of finding your perfect buyer and the best price:
A bigger reach
Our pool of interested national and international buyers is growing all the time. We increased the electronic database of active purchasers to over 25,000 in 2015, and we expect it to reach 50,000 this year.
Due to the success and demand for Total Property, we are increasing the number of Total Property campaigns in 2016 to seven. This means you can find your perfect buyer any time of the year.
Throughout 2016, there will be seven episodes of ‘Total Property on Demand’ to complement each campaign. These entertaining videos are a great way to attract buyers, especially those who are time poor, as well as reinforce the effectiveness of Total Property to our existing buyers.
Featured in the right places
To direct buyers to your Total Property listing, we also use all the major online listing portals - including truecommercial.co.nz, trademe.co.nz and realestate.co.nz - as well as search engine marketing.