
Rural Insight -
Confidence strengthened by strong returns
The kiwifruit sector has regained momentum following a solid harvest and improved grower returns. Zespri’s record export performance and expanding global supply network have reinforced faith in the industry’s long-term outlook.
Proven orchards leading the market
High-performing, well-irrigated orchards with packhouse alignment and secure licences continue to command premium attention from buyers.
Broadening investor base
Existing growers, syndicates, and private investors remain active, encouraged by ongoing innovation, new varieties, and stable long-term demand.
Demand steady but selective
Well-managed orchards will continue to transact smoothly, while lower-yield or uncontracted blocks may face longer campaigns.
Infrastructure and supply alignment critical
Access to packhouses, water, and reliable logistics remains central to both confidence and value.
Global signals reinforce long-term stability
While Zespri notes near-term headwinds in parts of Asia, ongoing brand strength and disciplined supply growth continue to underpin investor confidence in premium New Zealand kiwifruit.