Biggest trends

Confidence has returned

Grower and buyer confidence is up following another solid harvest. Tray numbers, total Zespri grower return (TZG), and early-season orchard gate return (OGR) have all improved. Buyer enquiry is lifting, and the 2025 licence auction confirmed strong interest in premium varieties.

Increase in number of sales

Transaction volumes have risen. Out-of-industry buyers are re-engaging, drawn by yield potential. Many growers are ready to expand after a period of consolidation.

Proven performers drive value

Buyers are focused on orchards with strong yields, reliable water, good infrastructure, and location. G3-dominant blocks continue to attract institutional and grower-led interest.

Outlook for the next 12 months

Selective market behaviour remains

Demand is strong but targeted. Well-located, high-performing orchards are moving well. Lower-performing blocks may need sharper pricing or longer campaigns.

Post-harvest efficiency and infrastructure in focus

With volumes expected to grow, packhouse alignment and efficient logistics are critical. Road and port access will increasingly influence marketability.

Development and new variety demand

Buyers are seeking green orchards for G3 or future variety conversions, with growing interest in upcoming red and green kiwifruit types. Licence auction results (250can/ha released; final price of $561,000/ha for unrestricted and $488,000/ha for restricted) and sustained buyer enquiry for bare land support confidence that development will continue and global demand for kiwifruit remains strong.