Originally from the South of France, Serena has called Queenstown home for the past 15 years. She began her career in New York as a Wholesale Coordinator for leading fashion house Christian Lacroix before relocating to New Zealand.

After moving to Queenstown, Serena spent several years in hospitality management, overseeing high-volume operations including the iconic Fergbaker. She joined Bayleys in 2015 as a Marketing Assistant and has since held a variety of roles across the business, including Personal Assistant, Contracts Administrator, Management Support, and leadership positions, before being appointed People & Culture Manager in 2025.

Today, Serena leads a team of more than 20 administrators across the Group. Passionate about people, systems, and continuous improvement, she is committed to creating efficient processes, supporting professional growth, and fostering a positive team culture. Her broad business knowledge, strong relationship skills, and empathetic approach have made her a trusted resource across the organisation.

In addition to her Bayleys role, Serena is an internationally certified Results Coach. Drawing on coaching principles and neuroscience-based approaches, she helps individuals align their actions with their values, overcome limiting beliefs, and perform at their best both professionally and personally.