Leading real estate agency’s sales figures outperform Northland regional property trends

A finely-honed suite of marketing initiatives combined with a substantial network of regional,national, and international buyers, and capped off with growing staff numbers, have seen New Zealand’s leading real estate agency markedly outperform property sales trends across Northland.

Latest figures compiled by Bayleys Real Estate specifically for its five Northland branches show that during a period when real estate market activity across the province has been tapering down, the agency not only grew the number of properties it sold, but also increased the value of the properties it sold.

The audited Bayleys figures encompass sales throughout the entire Northland region. Thedata spans the three-month financial year period between July 2024 and September 2024, comparing them to the same three-month spell in 2023.

Bayleys in the North’s market-beating year on year statistics showcase:

• The averages property sales value across all asset classes sold by the agency increasing by 24.5 percent
• The number of auctions called at various Bayleys offices in Northland increasing by 176 percent
• The combined value of Northland property sales transacted across all assets up 42 percent to a combined worth of $108.93million
• That while the total Northland market sales volume was down 31percent, Bayleys’ sales volumes were up 15 percent

Across the Mid and Far North provinces, Bayleys has offices in Kerikeri, Russell, Whangarei, Dargaville and Bream Bay. Bayleys in the North director Tony Grindle said the growth wave had been founded on utilising the brand’s highly professional marketing strategies, combined with showcasing properties to a vast buyer audience far outside the geographic boundary of the province.

Grindle said the solid growth recorded by the agency during the second quarter of thisfinancial period, when many in the Northland real estate market saw activity floundering, had set the foundations for Bayley’s salespeople to move quickly now that the ‘green shoots’ of real estate recovery were being seen – largely due to falling mortgage interest rates.

“Unequivocally first home buyers and investors are returning to the residential market, as is evidenced by our open home data and requests for property from some of our key clients”

“Under the previous Government in particular, the motivation for investors was pretty much strangled, However, the Government’s reconfiguration for residential property investors has seen mortgage tax deductibility for owner landlords being peeled back to previous levels – once again achieving 80 percent interest deductibility from April 2025, and ultimately 100 percent interest deductibility being reintroduced from April 2026.

‘’Furthermore, the coalition’s readjustment of residential investment property ownership has seen the bright-line ownership/sale timeline test returned to two-years – down from what was 10-years. That is encouraging for those looking to expand their investment portfolio.”

Grindle said the agency’s robust performance during the second quarter between July and September had been further underpinned by the appointment of two additions to its senior management team – with Ben Bayley taking on a role as sales leader, and Rachael Dennis returning as the agency’s people and performance leader.

‘The business is poised for future growth, well led, well positioned and keen to take advantage of improving economic conditions and positivity as the Northland summer begins to unfold.