For real estate, this question can these days be asked – in this digital age, with ready access to modern information, do sellers and buyers of property need agents to interact with in the purchase and disposal of property?
In fact, on the website futureagendas.org it states that “in 2020, 85 percent of customer relations will have no human interaction.” So, if someone were to pop their property onto a popular property website and wait for the phone to ring, what value can a real estate agent add to the process?
Talking through this issue with Bayleys Canterbury agents, the challenge appears to be keeping pace with technology and building a trusting relationship with clients, rather than falling back on the standard techniques of writing newspaper adverts, listing properties onlineand turning up to open homes.
An experienced agent working with a trusted brand opens a huge amount of marketing opportunities for a vendor. Agents not only will have tried and tested, but have easy access to a variety of reliable and cutting-edge marketing tools such as video, social media campaigns, online PR articles, local and national magazines and local databases, to name a few.
Urszula Bedggood of Bayleys Canterbury was thrilled to bring the use of 3D imaging software to Christchurch to bring her vendor’s floor plans to life.
“It allows people to visualise the property easily, and gives sellers a way of getting their home to stand out online,” she explains.
All of this is part of a drive to identify trends and develop skills. For Bedggood, it’s about delivering driving innovation in the industry to provide extra value to clients.
“With more buyers looking at marketing property remotely, this technology allows for easy virtual viewings and aids in decision making before they even visit the property.”
As well as being technologically forward-thinking, residential salesperson Nicky Butler explains that continuous open communication between agent and vendor is the key to a successful property sale.
“From the outset we have a strong trusting relationship with our vendors, as it is them who give us the keys to their door, knowing we are the only agent they will deal with. The sale of someone’s largest asset can often be a stressful process with many varying emotions throughout, however we have a strong line of open communication, transparency and skills to help guide our clients through. We are dedicated to finding the best possible marketing solution for each property with budgets in mind; we do the business, are extremely motivated and always endeavour to exceed our client’s expectations.”
Bayleys Canterbury gives customers a very different impression, their focused sales team with technologically forward thinking collateral along with their superior marketing packages combine to give them the edge in the competitive real estate arena. They are passionate about harnessing the power of marketing to achieve the best possible result and go further to find the right buyer for a property, not the first buyer.
Agents who provide this sort of quality are highly rated by customers and this is why Bayleys is New Zealand’s largest full service real estate company.
Will agents ever be redundant? Definitely not!