
Growing up with her feet in the sand at Oakura Bay, Roi Smith-Iri brings a deep understanding of what makes Northland such an exceptional place to live. That early coastal connection, combined with her strong local knowledge across Whangārei’s premium suburbs, gives her a unique perspective on both lifestyle and coastal markets.
Before real estate, Roi was a multi-award-winning Regional Sales Manager for NZME. With two decades of high-level sales and marketing experience, she built the foundations that now underpin her success in premium property sales as an award winning agent at Bayleys.
Roi understands the nuances of selling homes of all kinds, from prestigious family properties in Kamo West and Glenbervie to much-loved coastal baches and luxury waterfront homes in her back yard on the Tutukaka coast. Her expertise has contributed to record sales across multiple markets, and her clients value her blend of strategic marketing, genuine care, and clear communication.
Passionate about helping people move into the next chapter of their lives, Roi connects buyers with homes that suit their lifestyle and aspirations. She approaches every campaign with commitment and attention to detail, ensuring her clients feel supported from the first conversation through to the handover of keys.
Whether selling a coastal retreat or a suburban family home, Roi’s focus remains the same: delivering an exceptional result with professionalism, insight, and heart.
2025
Outstanding Client Services Award
2021
Social Media Marketing Award
2023
Social Media Marketing Award
Outstanding Client Services Award
2022
Contribution and Values Award
Outstanding Client Service Award
$500 from every property sold in the Glenbervie catchment is donated to Glenbervie School, helping fund art exhibitions, printing, staging props, and other support for teachers and students.
As a keen fisherman, I’m proud to sponsor WDSA, providing new function room lights and supporting key summer tournaments, including the Junior, Nautigals, and One Base competitions.
I’m proud to support young athletes on the Tutukaka Coast by sponsoring the Ngunguru Football Club, providing new game-day shirts for junior teams in grades 5 to 8.
I proudly sponsor the annual Ngunguru School Trivia Night, helping raise essential funds for equipment, school trips, camps, and other student experiences. This event plays a key role in supporting the school's efforts to provide enriching opportunities for its students
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