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Sell your property with Waterfront

Bayleys’ Waterfront portfolio has been at the forefront of waterside property marketing for three decades, targeting a niche pool of buyers desiring premium waterfront living.

More than just a beautiful coffee table magazine – Waterfront is a multi-channel ride to results, backed by a specialist team with years of accumulated experience, pearls of wisdom and market insights.

By listing your property in Waterfront, you can be assured that it will be given the recognition and prestige it deserves.

Magazine reach

  • 10,000 printed copies
  • 11,000 email newsletters
  • 100 Bayleys offices
  • 21 Air New Zealand lounges

Online display advertising

Using a mix of remarketing and interest-based targeting, Bayleys will utilise property-specific channels as well as key news media and luxury brands to promote Waterfront magazine.


Radio ads will feature on the Mike Hosking Breakfast show on Newstalk ZB directing buyers to

Digital and local print campaigns

Printed DLEs and targeted mobile lead-generation campaigns will target waterfront property owners and people who have shown interest in purchasing waterfront property.

Social media

Waterfront will have a strong presence on social media and all properties listed in the magazine will feature on a dedicated Waterfront property carousel on Facebook and Instagram.


Engaging advertisements to promote the release of the magazine and waterfront properties on offer will run in The New Zealand Herald, The Post, The Press and other premium publications.

Search engine marketing

Search will primarily act to support people who are looking for information on mobile and desktop, targeting keywords about waterfront properties that suggest reasonable buying intent.

Be part of the 30th edition of Waterfront this October, where a milestone celebration for Bayleys presents a precious opportunity for you.

Talk to our specialist, experienced team today.

Call 0800 BAYLEYS or click here to contact your local Bayleys office.