Sell your property with Waterfront
Owning a waterfront property is a dream coveted by many yet attained by very few.
Tightly held and reluctantly relinquished, a decision to sell a waterfront property is well-considered and often heartfelt.
For over 30 years, Bayleys’ Waterfront magazine has been the definitive showcase of the most iconic coastal, riverfront and lakeside homes and now features properties from New Zealand, Australia and the Pacific.
More than just a beautiful coffee table magazine – Waterfront is a multi-channel ride to results, backed by a specialist team with decades of accumulated experience.
The release of Bayleys' Waterfront is promoted across luxury channels to find the right buyer for your property, not the first buyer.
Take your waterfront property beyond the horizon — because your home deserves the world’s attention.
Magazine reach
- 8,000 printed copies
- 10,000 email newsletters
- 100 Bayleys offices in New Zealand and Fiji
- 15 Air New Zealand lounges
- 21 prestige McGrath Real Estate Agents offices in Australia
Waterfront website
Premium Waterfront landing pages at bayleys.co.nz/waterfront (6,160 unique monthly views) promote the magazine's release and all properties.
Pinpoint digital
Pinpoint social media and Google advertising with a layered targeting strategy, including retargeting, reaches Bayleys' active buyers, waterfront property owners and high-net-worth individuals based on lifestyle behaviours, travel patterns and property interests.
Search engine marketing
Google search marketing targets people showing interest in waterfront property and reasonable buying intent.
Social media
Dedicated social media awareness campaigns across Bayleys and international partners, McGrath Real Estate Agents (Australia) and Knight Frank's (global) channels directs traffic to bayleys.co.nz/waterfront.
Print media
Print campaigns across premium publications including Air New Zealand's Kia Ora magazine and Qantas magazine, reach a combined monthly audience of 977,000 readers.
Radio
High-profile advertising on The Mike Hosking Breakfast show on Newstalk ZB reaches 439,800 weekly listeners.
Digital and local print campaigns
Printed DLEs and targeted mobile lead-generation campaigns will target waterfront property owners and people who have shown interest in purchasing waterfront property.
Get in touch
If the time has come to hand your waterfront property to new owners and embark on your next adventure, let Bayleys’ specialist waterfront team guide your course.
Talk to our waterfront property experts today.
Call 0800 BAYLEYS or click here to contact your local Bayleys office.